![Testers of Burberry perfume are seen in Macy's Herald Square department store in New York on Monday, April 3, 2017. Burberry has decided to license its fragrance and cosmetics business, My Burberry Testers of Burberry perfume are seen in Macy's Herald Square department store in New York on Monday, April 3, 2017. Burberry has decided to license its fragrance and cosmetics business, My Burberry](https://c8.alamy.com/comp/HYK6TG/testers-of-burberry-perfume-are-seen-in-macys-herald-square-department-HYK6TG.jpg)
Testers of Burberry perfume are seen in Macy's Herald Square department store in New York on Monday, April 3, 2017. Burberry has decided to license its fragrance and cosmetics business, My Burberry
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Luxury Brand Licensing: 5 Keys to Success Revealed In Critical Look At Tiffany-Coty's Fragrance Deal
![Testers of Burberry perfume are seen in Macy's Herald Square department store in New York on Monday, April 3, 2017. Burberry has decided to license its fragrance and cosmetics business, My Burberry Testers of Burberry perfume are seen in Macy's Herald Square department store in New York on Monday, April 3, 2017. Burberry has decided to license its fragrance and cosmetics business, My Burberry](https://c8.alamy.com/comp/HYK6TM/testers-of-burberry-perfume-are-seen-in-macys-herald-square-department-HYK6TM.jpg)